A successful reading/signing takes
more than authors and books. Authors need a host's help to
make their readings and signings successful. When planning
an author reading and signing, here are the most important
things you can provide:
AN AUDIENCE
Email or fax a press release to local media at least a
week ahead. Include the author's sell sheet.
Advertise in local newspapers. Co-op money may be available
from the publisher.
Make use of public service announcements. They provide
free publicity.
Invite your local arts reporters, set up an interview.
Notify special interest group - book clubs, schools, libraries,
creative writing classes, senior citizen groups. Does your
author's title suggest a particular interest group? A local
historical board? A professional organization? Parents'
groups? They could provide a ready-made market.
Set up a display complete with author's photos and books
before and after the signing.
Notify your customers in your calendar of events and flyers
at the front of your store and/or your website.
Make a simple poster for local libraries and cafés.
A VENUE
Provide a prominent space.
Ensure there is water available for the author during
the reading.
For signing, provide a comfortable chair, table, and pens.
Shut of blenders and cappuccino makers during talks and
provide seating for your audience.
YOUR GOOD WILL
Notify the author's publicist as soon as possible.
Unless agreed upon, host one signing per time slot.
Order stock of the author's titles well in advance.
Confirm date and time with the author, by email or in
writing if the author lives out of town.
Make sure you know how to get in touch with the writer
if unforeseen circumstances arise, and that the writer knows
how to reach you.
Inform your staff so they can help make the writer feel
at home.
Ensure that the emcee is familiar enough with the author's
work to introduce him or her appropriately.
