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PROFESSIONAL DEVELOPMENT SYMPOSIUM FOR WRITERS IN ALL PHASES OF THEIR CAREERS
Whether you are an aspiring writer wanting to develop your audience before publication; an emerging writer who needs to stay visible; or long-published and looking for new tips and techniques, this full-day workshop is for you. Authors Elizabeth Ruth and Ann Douglas will present on traditional but innovative book marketing strategies as well as new media opportunities for writers. Topics to be covered include: combatting resistance to, and fear of, self-promotion relationship-building vs. networking guerilla marketing tactics, including how to form and use a mastermind group or promo squad maximizing social media for self-promotion, including how to choose between various online marketing options and how to avoid common social media and digital marketing pitfalls time-saving tips for establishing a social media presence, even if you only have an hour or two a week to spend online the latest trends in author websites (including a checklist of must-have features) and need-to-know strategies for creating community through typical book channels and online. Kelly Duffin, Executive Director of The Writers’ Union of Canada, will update participants on the latest evolutions in the publishing landscape. Participants will leave the workshop having gained the know-how and confidence to creatively promote their own future works, and an expanded, inspired sense of what it means to be a writer in the current publishing context. WHAT A day-long professional development workshop for writers packed with information about self-marketing in the current publishing landscape. Cost: $89 including lunch; $75 for members of The Writers’ Union of Canada WHEN AND WHERE All workshops start at 9:30 am and end at 4:30 pm. There will be a coffee break and a lunch provided. Toronto Saturday, February 25, 2012 Victoria University in the University of Toronto, 91 Charles Street West, Room VC 115 SOLD OUT REGITER FOR THE WEBINAR Winnipeg Monday, February 27, 2012 Victoria Inn Winnipeg, 1808 Wellington Avenue, Carlton Room REGISTER Calgary Tuesday, February 28, 2012 Christ Church, Calgary; 3602 8th St. SW, Crump Room REGISTER Vancouver Thursday, March 1, 2012 Simon Fraser University, Earl & Jennie Lohn Policy Room, Rm 7000, 515 West Hastings Street SOLD OUT REGITER FOR THE WEBINAR Victoria Friday, March 2, 2012 Ambrosia Conference & Event Centre, Powell Room, 638 Fisgard Street REGISTER WEBINAR Tuesday, March 6, 2012 1:00 p.m. – 4:00 pm EST $40/$35 for members REGISTER The Workshop Presenters Ann Douglas is the author of 30 books, including the The Mother of All Pregnancy Books. She has a blog, two websites, three Facebook Pages, two Twitter accounts, a LinkedIn profile, a Google Plus account, and a Flickr photo-sharing account. She has made her own videos (shared via YouTube) and is an active member of online communities for authors (SheWrites) and book lovers (GoodReads). Her online presence is influential enough that she was recruited to serve as a member of the Canadian Red Cross Twitter Team and in times of disaster volunteers her time to help to spread urgent messages via social media. She is a frequent presenter at social media conferences on self-promotion for writers. Ann has also participated in She’sConnected, a conference for the 100 most connected women in social media in Canada. Elizabeth Ruth is a writer, editor, creative writing instructor and mother living in Toronto. Her first novel, Ten Good Seconds of Silence was a finalist for the Writers’ Trust of Canada Fiction Prize, the Amazon.ca Best First Novel Award and the City of Toronto Book Award. Her critically acclaimed second novel, Smoke, was chosen for the 2007 One Book One Community program. Elizabeth's third novel, The Matador — about a female bullfighter — will be published in Canada in fall 2012. Elizabeth Ruth is well known for her mentorship of aspiring writers. She teaches at the University of Toronto and through the Humber School for Writers. In 2011 Elizabeth held the position of Writer-In-Residence at the Toronto Public Library. Currently, Elizabeth is working with NOWW to mentor writers across northern Ontario. For more information please visit: www.elizabethruth.com Kelly Duffin is the Executive Director of The Writers’ Union of Canada. As the association represents 2,000 Canadian book authors she is deeply involved in issues affecting the creators of Canadian content and actively engaged on evolutions in policy and publishing. Earlier in her career she worked at a literary agency, a reading series, a literary prize, a bookseller, and publishing companies. More recently she has been the CEO of national non-profit organizations. REGISTER The Writers' Union of Canada thanks the many associations that have assisted in creating this event. We acknowledge the support of the Government of Canada through the Department of Canadian Heritage for these Professional Developement Workshops.

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